Shopify and headless e-commerce development

Designer Stock House, a fashion storefront designed and built by studiokalex
- Platforms
- Shopify, or headless with Next.js
- Checkout in India
- UPI and Razorpay
- Included
- Technical SEO, Search Console, Analytics
- Studio
- New Delhi, working worldwide
What studiokalex builds for online stores
studiokalex designs and builds Shopify stores and headless storefronts for brands in India and abroad. A Shopify store keeps your team in Shopify's admin for products, orders and stock; a headless storefront puts a custom Next.js front end on the same Shopify back end when the design or speed needs more than a theme allows.
Indian stores get UPI and Razorpay checkout. Every store gets technical SEO, with Google Search Console and Google Analytics set up on your domain from launch.
Shopify theme or headless: which one you need
Most stores should start on Shopify with a custom theme. It launches sooner, your team already knows the admin, and apps cover payments, shipping and reviews.
Go headless when the storefront itself has to do more: heavy motion or 3D on product pages, content-led shopping, or a speed target a theme can't reach. A headless store reads products and carts through Shopify's Storefront API, so your team still runs products, orders and stock in Shopify. It costs more to build and needs a developer for changes outside the CMS, which is why we only recommend it when the store needs it.
What goes into a store we build
- 01
Product pages that sell
Large imagery, clear variants and sizes, delivery and returns stated up front, and pages that load fast on a phone.
- 02
Checkout for India
UPI and Razorpay for Indian stores, with GST-ready invoices.
- 03
3D product views
A real-time viewer in Three.js for products worth turning over, built on a model we make in Blender.
- 04
Search-ready from launch
Product structured data, clean URLs, a sitemap, and redirects from your old store so its rankings carry over.
Stores we've built
How a store project runs
- First
Catalogue & sitemap
Products, collections, variants and the pages the store needs.
- Then
Design
Home, collection and product templates in Figma, designed around your photography.
- Then
Build & set-up
The theme or headless front end, products, payments and shipping on a staging store.
- Last
Test & launch
Test orders, speed checks, redirects from the old store, then launch.
E-commerce: common questions
View all FAQsYes. studiokalex in New Delhi designs and builds Shopify stores and headless Shopify storefronts for brands across India and abroad, with UPI and Razorpay checkout for Indian stores.
Start with Shopify and a custom theme unless you have a reason not to: it launches sooner, your team already knows the admin, and apps cover payments, shipping and reviews. Go headless when the storefront itself has to do more: heavy motion or 3D on product pages, content-led shopping, or a speed target a theme can't reach.
Yes. We map every product, collection and page URL that has rankings or links to its new address with permanent redirects, carry over titles and structured data, and watch Search Console after launch.
Yes, where it helps. A real-time viewer lets them turn and zoom the product, built in Three.js on a model we make in Blender. It's worth it for products people want to inspect closely, such as furniture, footwear or electronics.
You do. The Shopify store, the code and the design files are in your name when the project is paid for, and there is no lock-in.
Stores are quoted on the number of products and templates and the integrations they need. You get a fixed quote after a free intro call, before work starts.
