Privacy Policy.

1. Overview & Commitment

Kalex Studio ("we," "our," or "us") respects your privacy. We are committed to being transparent about the data we collect, why we collect it, and how it is used.

By accessing our website (kalex.studio), submitting an inquiry, or engaging our branding and digital engineering services, you acknowledge the terms set out in this Privacy Policy.

2. Information We Collect

We collect information in two ways: information you directly provide to us and automated telemetry collected when you navigate our website.

A. Information You Voluntarily Provide

• Contact & Project Inquiries: When you fill out our project inquiry form or email us, we collect your name, business email address, phone number, company name, project brief, and budget range. Our inquiry form is powered by Typeform, which processes your submission on our behalf as described in Section 5.
• Communication Records: Correspondence, discovery call details, and feedback shared during consultations.

B. Automatically Collected Data & Analytics

When you browse our site, we and our service providers collect standard technical and telemetry data:

• Google Analytics (gtag.js / GA4): We utilize Google Analytics (Tag ID: G-V49YGQK02H) to measure website traffic, page views, session duration, user journey patterns, approximate geographic region, browser type, device category, and referral sources. Google Analytics uses cookies to gather this data. These cookies load only if you choose "Accept Cookies" via our cookie banner (see Section 3).
• Vercel Analytics & Speed Insights: We collect performance telemetry, including Core Web Vitals (LCP, INP, CLS), page loading speeds, network latency, and OS/browser distribution to ensure our website operates smoothly. These tools are cookieless and load regardless of your cookie preference.
• DataFast: A privacy-focused, cookieless analytics tool we use to understand aggregate traffic and referral sources. It does not set cookies or track you across other websites and loads regardless of your cookie preference.
• Google Preferred Sources Button:Blog article pages load Google's Preferred Sources button (served by Google from news.google.com), which lets you choose to see more of our content across Google Search, Top Stories, AI Overviews, and Discover. When present, this Google-provided script may set or read cookies subject to Google's own privacy policy. This button loads only if you choose "Accept Cookies."
• Embedded Forms & Media:Some pages embed third-party content, such as our Typeform inquiry form. These embeds may set their own cookies and receive technical data (including your IP address) directly, governed by the respective provider's privacy policy.
• Device & Network Information: IP addresses, user agent strings, screen resolutions, and system language settings.

3. Cookies & Tracking Technologies

Cookies are small data files placed on your browser or device. We categorise cookies into two groups:

A. Necessary Cookies

These are essential for the site to function correctly. They include the cookie that stores your consent preference itself, and any cookies required by embedded services for basic functionality (e.g., Typeform form submissions). Necessary cookies are always active and cannot be disabled.

B. Analytics & Tracking Cookies

These cookies help us understand how visitors interact with our site so we can improve it. They include cookies set by Google Analytics (GA4) and Google's Preferred Sources button. These cookies load onlyafter you choose "Accept Cookies" via our cookie banner.

C. Your Choices

When you first visit our site, a cookie banner presents two options:

• "Accept Cookies" — enables all cookies, including analytics and tracking. This helps us improve our website and provide a better experience for you.
• "Accept Necessary" — enables only the essential cookies required for the site to work. No analytics or tracking scripts will be loaded.

You can change or withdraw your cookie preference at any time using the "Cookie preferences" link in the site footer, which will re-open the consent banner. You may also disable cookies through your individual browser settings; note that disabling cookies may affect certain interactive features on our site.

4. How We Use Your Information

• To evaluate project inquiries and send customized proposals, scopes, and estimates.
• To deliver bespoke web design, UI/UX engineering, and branding services.
• To analyze site performance, fix bugs, and refine overall user experience.
• To understand visitor behaviour and improve our site content and navigation through analytics.
• To comply with legal obligations and enforce our Terms of Service.

5. Data Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties.

We share data only with trusted service providers who assist us in operating our site and services under strict confidentiality agreements:

• Hosting & Infrastructure: Vercel Inc. (site hosting, plus Vercel Analytics & Speed Insights performance telemetry — cookieless).
• Analytics & Google Services: Google LLC — Google Analytics (GA4, loaded only after you choose "Accept Cookies"), and the Google Preferred Sources button shown on our blog articles (also gated on your cookie choice).
• Privacy-Focused Analytics: DataFast, a cookieless analytics provider (loads regardless of your cookie choice).
• Forms: Typeform (Typeform S.L.) processes submissions made through our project inquiry form.
• Content Management: Sanity (Sanity.io) hosts the editorial and portfolio content displayed on our site.
• Communication & CRM: Secure email service providers.

6. Data Security & Retention

We employ industry-standard technical and organizational security measures, including HTTPS encryption, secure cloud infrastructure, and restricted access protocols, to protect your data.

We retain inquiry data for as long as necessary to fulfill project requests, fulfill legal obligations, or maintain accounting records. Analytics data collected via Google Analytics is retained according to Google's data retention settings and is used only in aggregate form.

7. Your Rights

Depending on your location, you have the right to request access to, correction of, or deletion of your personal information held by us. You also have the right to change your cookie preferences at any time via the link in our site footer.

To exercise your rights or ask questions regarding your data, please contact us at hello@kalex.studio.

8. Contact Us

For any questions regarding this Privacy Policy, please reach out to us: