Websites for luxury and fashion brands
Designer Stock House, a bridal and fashion store in Mehrauli · identity and website by studiokalex
What studiokalex builds for luxury and fashion brands
studiokalex designs and builds editorial storefronts, lookbooks and campaign sites for luxury and fashion brands, and designs the brand identity alongside them. The work leans on typography, photography and motion rather than templates.
Our working rule is “If it's generic, it isn't ours.” For a luxury brand that means no theme layouts and no stock motion: the site is designed from the brand's own type, photography and pace.
What a luxury site has to get right
- 01
Imagery first
Full-bleed photography and film, art-directed per collection and compressed so it still loads fast.
- 02
Restraint in the layout
Fewer elements, generous space, and type that carries the brand instead of decoration.
- 03
Product pages that feel like the store
Detail shots, fabrics and fit, styling notes and sizing, with a checkout that keeps the same calm.
- 04
Motion and 3D where they add something
Scroll-led campaign stories, product films, and 3D views of pieces worth turning over.
- 05
Drops and campaigns on your schedule
Collection and campaign pages your team publishes from the CMS, at the pace of the drop calendar.
- 06
Shopify or headless
Shopify for most stores, or a headless storefront in Next.js when the brand needs more than a theme.
Brand and website from one studio
Most brands buy the identity and the website from different teams and lose something in the handover. We design both together: Designer Stock House, a multi-designer bridal and fashion store in Mehrauli, got its brand identity and its website from us.
Our product identities for Afternote, Soaked and Tanline show the same approach for packaged goods, from the label to the launch post.
Fashion work we've shipped
Luxury and fashion websites: common questions
View all FAQsYes. studiokalex in New Delhi designs and builds websites, storefronts and brand identities for luxury and fashion brands in India and abroad, including Designer Stock House, a multi-designer bridal and fashion store in Mehrauli.
Shopify with a custom theme suits most stores. A headless storefront in Next.js is worth it when the brand needs editorial layouts, heavy motion or 3D that a theme can't carry.
Yes. We design the positioning, logo system, typography, colour and guidelines, and design the website alongside them so the two launch as one.
Not when it's handled properly. Images are resized for each screen and served in modern formats, video is compressed and loads as it scrolls into view, and Core Web Vitals are checked on a mid-range phone before launch.
Yes. We model products in Blender for photoreal renders, colourways and 360° turntables, and make campaign and product films in 2D and 3D.