3D product rendering & modelling for e-commerce
We model your product once and turn it into everything the launch needs: hero renders, every colourway, turntable videos for the product page and lightweight models that load in a browser or drop into AR on an iPhone.
Why product visuals hold launches back
The sample arrives after the deadline
Pre-orders, ads and the product page all wait on photography, and photography waits on a physical sample that is still in production.
Every colourway is another shoot
Twelve finishes means twelve setups, retouching that never quite matches and a product page where the range looks inconsistent.
Renders that look fake
Flat lighting, perfect edges and plastic materials put buyers off. Photorealism comes from material accuracy and lighting, not from more polygons.
3D files too heavy for the web
A render-quality model can weigh hundreds of megabytes. Dropped straight into a product page it stalls on a phone and hurts Core Web Vitals.
Everything from brief to handover
- 01
Modelling from references
Built from CAD files, technical drawings or photographs, with materials matched to physical swatches.
- 02
Photoreal renders
Hero, detail and lifestyle shots at print resolution, lit to match your brand's photography.
- 03
Colourway variants
Every finish or colour rendered from the same scene, so the range stays consistent on the product page.
- 04
360° turntables & product films
Looping product videos and short cinematic films sized for product pages, marketplaces and social.
- 05
Real-time models
Optimised GLB and USDZ files for Three.js product viewers and AR Quick Look on iPhone.
- 06
Interior visualisation
Rooms, retail spaces and fit-outs rendered before they are built, for pitches, listings and approvals.
How long it takes
- Single product, renders & turntable
- 1–2 weeks
- Product range or interior scene
- Quoted per scope
How a project runs
- Days 1–201
Brief & references
CAD files or photographs, dimensions, material swatches and a shot list agreed against where each image will be used.
- Days 3–502
Model & clay review
The form is signed off as untextured clay renders first, so proportion changes happen before any time goes into materials.
- Week 203
Materials & lighting
Surfaces matched to the real finish, lighting set to your brand's photography, then hero and detail renders with two rounds of revisions.
- Week 204
Variants & motion
Colourways rendered from the same scene, plus turntables or product films cut for each placement.
- End of week 205
Real-time export & handover
Optimised GLB and USDZ for the web and AR, source scene files, and every render in the formats your team uses.
Recent 3D films
CAD or STEP files are ideal. Without them, we work from technical drawings or clear photographs from every side, plus physical dimensions. For materials, swatches or close-up photos of the real finish help us match colour and texture accurately.
It is quoted per scope, because a single bottle with three renders and a sofa range in twelve fabrics are different jobs. The main drivers are how complex the product is, how many materials and colourways it has, the number of final images, and whether you need animation or real-time models. You get a fixed quote after the brief.
Yes. We deliver a high-detail model for renders and an optimised real-time version as GLB for web viewers built with Three.js, and USDZ for AR Quick Look on iPhone and iPad.
Often, once a range has more than a few colourways or the product changes regularly. A model is built once, and every new angle, finish or background is a re-render rather than a new shoot. For a single product photographed once, a shoot can be the better choice, and we will tell you so.
Accurate materials and lighting do most of the work: measured colour, surface roughness taken from real swatches, small imperfections on edges and a lighting setup that matches your existing photography. We check renders side by side with product photos before they are delivered.
You do. On final payment we hand over the source scene files, the renders and the real-time models, and you are free to use them anywhere.
Have something worth building?
Websites, iOS apps and 3D from one team: designed, built and handed over properly.
Start a project