Question 1

What is Kalex Studio?

Accepted Answer

Kalex Studio is a creative agency based in New Delhi, India. We specialise in custom web design and development, brand identity design, social media design, creative direction, and WhatsApp automation. We work with ambitious brands across India and globally to create premium digital experiences that stand apart from generic templates.

Question 2

Do you work with clients outside Delhi and India?

Accepted Answer

Yes. We work with brands across India and internationally. Most of our collaboration happens remotely via video calls, shared Figma files, and structured feedback rounds. We have worked with clients in the US, UAE, UK, and across Indian cities.

Question 3

What industries do you work with?

Accepted Answer

We work with brands across industries including D2C, real estate, fashion, food and beverage, professional services, SaaS, healthcare, and hospitality. Our approach is industry-agnostic — we focus on understanding your positioning and audience rather than limiting ourselves to a single vertical.

Question 4

How much does a website cost?

Accepted Answer

Our pricing starts at ₹30K for a Starter Web package (high-converting landing pages or single-page websites with custom responsive design, fast page load optimization, basic SEO, and integrated contact forms). Our Premium Web package starts at ₹60K for complete multi-page custom websites with GSAP animations, Sanity headless CMS integration, and advanced SEO. For comprehensive projects combining brand identity, custom web development, and marketing automations, our Full Studio package offers custom pricing based on scope. We provide a detailed proposal after an initial discovery call.

Question 5

How long does it take to design and build a website?

Accepted Answer

A typical custom website takes 6 to 12 weeks from strategy to launch. Simple landing pages under our Starter Web package (from ₹30K) can be delivered in 3 to 4 weeks. Our Premium Web projects (from ₹60K) with multi-page layouts, animations, and CMS integration typically take 8 to 12 weeks. The timeline depends on the number of pages, design complexity, content readiness, and revision rounds. We share a detailed timeline in our project proposal.

Question 6

What tech stack do you use for custom websites?

Accepted Answer

We primarily build custom websites using Next.js, React, and Tailwind CSS for performance and flexibility. For content management, we integrate headless CMS platforms like Sanity. For animations and interactivity, we use GSAP, Framer Motion, and Three.js. We also build marketing sites in Webflow and Framer for clients who prefer visual editing tools.

Question 7

Will my website be mobile-responsive and SEO-friendly?

Accepted Answer

Absolutely. Every website we build is mobile-first and fully responsive across all devices. We follow Core Web Vitals standards (LCP, INP, CLS) and implement technical SEO best practices including semantic HTML, structured data markup, sitemap generation, and performance optimization. Our custom-coded sites consistently achieve high PageSpeed Insights scores.

Question 8

Do you offer website maintenance and support after launch?

Accepted Answer

Yes. We offer ongoing maintenance, performance monitoring, security updates, and content updates as part of our post-launch support packages. We believe a website is never truly finished — it requires regular attention to stay secure, performant, and aligned with your evolving business needs.

Question 9

Do you build WordPress websites?

Accepted Answer

Yes. While our primary expertise is custom-coded websites using Next.js and React for maximum performance and flexibility, we also build professional WordPress websites for clients who prefer the WordPress ecosystem. This includes custom theme development, WooCommerce e-commerce stores, plugin integrations, and performance optimization. WordPress is a good fit for clients who want a familiar content management interface and a large plugin ecosystem.

Question 10

Do you design and develop Shopify stores?

Accepted Answer

Yes. We design and develop custom Shopify stores including bespoke theme design, product page optimization, payment gateway integration (UPI, Razorpay, etc.), and conversion rate optimization. Whether you need a new Shopify store from scratch or want to redesign an existing one, we create visually premium storefronts that are optimized for conversions. We also handle Shopify Plus projects for scaling brands.

Question 11

How much does a WordPress or Shopify website cost?

Accepted Answer

WordPress and Shopify projects are quoted based on scope just like our custom-coded websites. A basic WordPress site or Shopify store setup starts within our Starter Web range (from ₹30K), while fully custom-designed WordPress themes or Shopify storefronts with advanced integrations fall within our Premium Web range (from ₹60K) and above. For enterprise-level WordPress or Shopify Plus projects with complex customisations, we offer custom pricing under our Full Studio package. Contact us for a detailed quote.

Question 12

Should I choose WordPress, Shopify, or a custom-coded website?

Accepted Answer

It depends on your goals. WordPress is ideal for content-heavy blogs and business websites where you want a large plugin ecosystem. Shopify is best for e-commerce stores where you want built-in inventory management and payment processing. Custom-coded websites (Next.js + React) are our recommendation for brands that want maximum performance, unique design, and full control over their digital presence. We consult with every client during our discovery call to recommend the best fit.

Question 13

What is brand identity design and what does it include?

Accepted Answer

Brand identity design is the process of creating the complete visual language for your business. It typically includes a custom logo, typography system, colour palette, brand guidelines document, and visual assets for digital and print use. At Kalex Studio, we also include photography direction and social media templates as part of our brand identity packages. This service is available as part of our Full Studio package with custom pricing.

Question 14

How long does brand identity design take?

Accepted Answer

A full brand identity project typically takes 4 to 8 weeks depending on the scope and number of revision rounds. This includes a brand discovery phase, moodboarding, concept development, refinement, and final delivery of all assets with a comprehensive brand guidelines document.

Question 15

Can you redesign or refresh an existing brand identity?

Accepted Answer

Yes. We frequently work on brand refreshes and redesigns. Whether you need a subtle evolution of your existing identity or a complete overhaul, we start with a thorough audit of your current brand assets and positioning before developing a refined direction that respects your brand equity while modernising your visual language.

Question 16

What WhatsApp automation services do you offer?

Accepted Answer

We set up complete WhatsApp Business automation systems for businesses using platforms like Interakt, Wati, AiSensy, and similar tools. Our services include WhatsApp Business API setup, automated chatbot flows for lead generation and customer support, broadcast campaign configuration, abandoned cart recovery messages, order tracking notifications, CRM integration, and team inbox setup for multi-agent support.

Question 17

How much does WhatsApp automation cost?

Accepted Answer

WhatsApp automation is offered as part of our Full Studio package with custom pricing based on your specific requirements. The cost depends on the complexity of chatbot flows, number of integrations (CRM, Shopify, etc.), broadcast volume, and the automation platform you choose. The platform itself (Interakt, Wati, AiSensy, etc.) typically has its own monthly subscription starting from ₹999/month. We provide a detailed scope and quote after understanding your business needs during a discovery call.

Question 18

Can you integrate WhatsApp automation with my Shopify or WordPress store?

Accepted Answer

Yes. We specialise in connecting WhatsApp automation platforms with your existing e-commerce stack. This includes integrating with Shopify for abandoned cart recovery, order confirmations, and shipping updates, as well as WordPress/WooCommerce for lead capture and customer communication. We also connect WhatsApp with CRM systems like HubSpot and Zoho for unified customer data management.

Question 19

What does your design process look like?

Accepted Answer

Our process follows four phases: Discovery (understanding your business, audience, and goals), Design (moodboarding, wireframing, and high-fidelity mockups in Figma), Development (custom coding with performance optimization), and Delivery (testing, launch, and handover). We maintain weekly check-ins and structured milestone reviews throughout the project.

Question 20

How many revision rounds are included?

Accepted Answer

All our packages include structured revision rounds at each milestone. Starter Web includes 2 revision rounds, Premium Web includes 3 revision rounds, and Full Studio includes unlimited revisions within the agreed scope. Additional revisions beyond the included rounds are billed at an hourly rate communicated upfront.

Question 21

What are your payment terms?

Accepted Answer

We typically follow a milestone-based payment structure: 40% upfront to begin the project, 30% at the design approval stage, and 30% upon project completion and launch. For larger Full Studio engagements, we offer flexible payment schedules aligned with project milestones. All payments are invoiced with GST as applicable.

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