Social media design & content templates
Templates and campaign assets that keep your feed on-brand when your team does the posting.
Brand intro
Manifesto
Editorial
Hiring post
Everything from brief to handover
We design the social system your team posts from: carousel and reel templates, campaign assets for launches, and animated posts, all built on your brand so every post looks like it came from the same company. Kalex Studio is based in New Delhi and designs for brands in India, the US and the UK.
- 01
Social brand system
Type, colour, grid and layout rules for each platform, built from your brand identity.
- 02
Carousel templates
Editable layouts for tips, case studies, product features and announcements.
- 03
Reel covers & story templates
Covers that keep the grid consistent, plus story frames for launches, polls and links.
- 04
Launch campaigns
Teaser, reveal and follow-up assets designed together for a launch, drop or sale.
- 05
Animated posts
Motion versions of key posts and reel openers, animated in After Effects and exported per platform.
- 06
Canva handover
Templates rebuilt in Canva so your team can change text and images without breaking the design.
Why feeds drift off-brand
Every post is designed from scratch
Without templates, the grid stops looking like one brand within a month.
Only a designer can edit the files
Figma files do not help a team editing in Canva on a phone.
Flat posts in a video feed
A grid of static images competes poorly with reels and animated carousels.
Launches with no campaign
A launch announced in a single post is gone in a day.
How long it takes
- Template system for one or two platforms
- 2–3 weeks
- Launch campaign asset set
- 1–2 weeks
How a project runs
- Days 1–201
Audit & brief
Your current feed, the posts that worked and what each platform is for.
- Week 102
Direction
Two visual directions shown as real posts on a mock feed, so you judge them in context.
- Week 203
Template system
The chosen direction built out into every template type you post.
- Weeks 2–304
Campaign & motion
Launch assets and animated versions of the posts that carry the most weight.
- Week 305
Canva handover
Templates set up in your Canva account, with a recorded walkthrough for the team.
It is quoted on scope. A template system is a one-off project, and campaigns are priced per set of assets. The main drivers are how many platforms you post on, how many template types you need and whether posts need motion. You get a fixed quote after the brief.
Yes. Final templates are built in Canva and set up in your account, so your team can change text and images without a designer. The Figma source files are included for your designers.
Instagram, LinkedIn, X, YouTube and TikTok. Each platform gets its own sizes and layouts rather than one design cropped to fit all of them.
Yes. Our motion team animates key posts, carousels and reel openers in After Effects, cut to work with the sound off. Longer launch films and explainers are covered by our motion graphics service.
You do. On final payment the Canva templates, Figma files and every exported asset are yours to use and edit anywhere.
Other services
- Web design & development
- 3D website design & WebGL development
- iOS app design & development
- 3D modelling & product rendering
- Motion graphics
- Brand identity design
Our studio is in Mehrauli, New Delhi. Working with Delhi NCR businesses in person
Have something worth building?
Websites, iOS apps and 3D from one team: designed, built and handed over properly.
Start a project